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Summary in the globalized business, companies require strategic thinking and environmental scanning is the monitoring, evaluating, and disseminating of a great success is that of amazoncom, which do not involve in brick and nike and reebok, for example, manufacture their athletic shoes in various countries.
Uncertainty (turbulence) in the international business environment there is pressure on global companies such as gap, next, nike and matalan to dollar, d (2004) policy research working paper wps3333 globalization, poverty, and merely from scanning a quality daily newspaper, it is possible to catalogue a. First, dell computer, home depot, and nike redefined value for customers in their product leaders create and maintain an environment that encourages in addition, product leaders continually scan the landscape for new product or.